What Are Nofollow Links and How Do They Work?

Dan Gold

Written by Dan

A nofollow link is an HTML attribute that you can add to a link to tell search engines not to follow the link. This is useful if you don’t want your links to count towards the ranking of a page, for example if you’re linking to a spammy site or if you’re paid to promote a site.

nofollow links are contrasted by dofollow links, which do the opposite!

The nofollow attribute should also be used on comments to prevent user generated content from getting free backlinks.

Last updated

November 8th, 2022