The term “above the fold” comes from the world of print journalism, where it referred to the top half of a newspaper’s front page that was visible to readers without having to fold the paper.
Nowadays, it’s used as a term for web design and usually refers to the part of a web page that’s visible in a browser window when it first loads. Anything that’s below the fold needs to be scrolled down to see, so it’s not seen until after the user has engaged with your page.
Ideally, you want as much of your most important content as possible above the fold, since that’s what users will see first. You also don’t want anything too distracting or too small in